Conflict management (case) Case Study Example | Topics and Well Written Essays - 750 words

Conflict management ( ) - Case Study Example Morris was the initiator of PFM, and since he was in Paris, he should have asked his French counterparts to be part of the project. This project was the one based on rearranging the present social network to be more French-like. Not inviting them was thus aggravating the conflict. The main issue was keeping significant information from the French who learned of this project through another source. In addition, Morris should have been present during the merger which was about to happen between Voila and America’s rival, Jardin (Osland et al, 2007). He should have been there to encourage and guide his team who were facing employment issues. There needed to be collaboration between Morris and his fellow team members: Drummond, and Hanover (Osland et al, 2007). He personally appointed them, so he was supposed to be physically present in Paris. This would in turn lead to a very close relationship between these leaders. As a result, communication, ideas and decision-making elements would be discussed between them; Cooperation between them would have avoided the conflict. In fact, maybe they would have to agree and arrive at common ground of applying the principles of both PFM and Nourriture Excellent (Osland et al, 2007). The conflict revolved between the two projects, with each side trying to kill the opponent’s side project (Osland et al, 2007). ... Full collaboration was required based on the fact that careers depended on it. Each party needed to recognize the role they played in the video conference break down and acknowledge the fact that each would take full responsibility of what they did. Another thing, which contributed to the conflict was the team members in Paris refused to acknowledge Drummond as a real team member (Osland et al, 2007). This was largely her fault because she did a lot of work, which did not involve the French. Drummond should have understood the meaning of the team and involve the Paris team. At the end of the day, they would not have felt left out in significant matters, and they would have involved her in the meetings she requested to be part. Being added to the investigative team sounded ridiculous to the French because at the time Voila members were not given any responsibilities. According to Osland et al (2007), Voila was never prepared to accept PFM. They showed this through their actions. Morri s and his American counterparts should have accepted this fact instead of trying to force the idea on them. This was based on the fact that the business idea would yield very good results. They should have known that the French could never accept any radical ideas no matter how good the results would be. Well, Hanover was able to realize this, and no wonder he was able to form an explanation of what happened, why it happened and finally the role each person played in the conflict (Osland et al, 2007). He should have gone a step ahead and state ideas of resolving the issue at hand and even apologize to voila company. However, it is ironical that even during the conflict period, business results from both parties were positive. In fact, it

Redbull Marketing Communications Essay Example for Free

Redbull Marketing Communications Essay Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog â€Å"Sonic Chatter† to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s traditional cause marketing for nonprofit. Furthermore, Clarisonic wanted to increase awareness of their brand and products, as well as increase awareness of their Facebook page. Another objective, which was the most direct objective, was to raise money for â€Å"Look Good†¦Feel Better. † Attaching their name to this cause also allowed them to increase sales for their specialized products like Pink Clarisonic, which also benefits the â€Å"Look Good†¦Feel Better† charity. Clarisonic also aimed at marketing beyond their typical target audience of women in their late 20s-50s. Some limitations that were faced was that it was only a two month project and although it attracted a lot of views, interactions, and new Facebook fans, they would have to constantly engage the new fans that were outside their target market, who may not be interested in their actual products being sold. Partnering with â€Å"Look Good†¦Feel Better† was a perfect fit for this campaign because both companies focused on transmitting a message of empowerment. Redbull: On October 14, 2012 the world witnessed a breathtaking experiment; Red Bull Stratos. It took viewers to the edge of space and it was all organized by a private organization, Red Bull. The Red Bull Stratos mission was a record breaking event, one which saw Felix Baumgartner free fall from more than 23 miles above the earth, breaking a free falling world record while becoming the biggest digital live event on record. It reignited a yearning for the extreme, and created a distinct association with what was Extreme and Redbull. The objectives of Redbull marketers was to reach a lot of people, to excite them, give them something to talk about and look forward to and then to directly relate this â€Å"coolness† to drinking their product. They wanted to break world records, not only in the actual freefalling aspect but the hype around the event. This hype could then be translated hopefully in an increase of brand awareness and in turn, an in crease in sales for Redbull. Clarisonic: Clarisonic targeted current consumers of their product by advertising about the campaign on their blog, which users of their product read, as well as non users by making the campaign goal not just relevant for women or those that are in their 20s, 30s. The campaign therefore targeted a much broader audience, those that frequent charity events and support a good cause, not simply women in the beauty care sector. By making their campaign about much more than a physical beauty care product but something that benefits the greater cause, they were able to target men and women of all ages who support cancer organizations and link this support of a good cause with their brand. Redbull: The audience that was targeted in the Redbull campaign was extreme sport enthusiasts as well as the entire world that would also be excited to watch a world record breaking event. The target audience was broad and expanded past extreme sport enthusiasts which most of Redbulls marketing targets. Clarisonic: Clarisonic campaign was extremely ethical as it raises awareness of a certain cancer fund, donates money to the fund, and through these actions is able to also increase awareness of their brand and better their image. Had most of this money not gone to a cancer organization, and just gone to supporting the brand, perhaps it would be less ethical. Redbull: One could argue that the risk involved in this campaign was too much to be considered an ethical campaign for Redbull. Yes, it attracted a lot of new consumers and created record-breaking brand awareness but it was at the risk of being at the cost of a human life, which is unethical. Clarisonic: They were extremely successful in one of their main objectives, which was to raise money for the Look Good†¦Feel Better cancer organization seeing as they raised $1 million dollars and increased awareness of this great organization. â€Å"Likes† as well as interaction on their Facebook page continued to grow even after the two month campaign and n 2010 alone, their selling of their â€Å"Hope† Mia skincare brush more than doubled compared the previous year. Clearly no one can know for sure if it was directly because of the â€Å"like† campaign but it is safe to say that the increased awareness did contribute to an increase in sales of Clarisonic products. The like campaigne increased Clarisonics fan page by 80 percent. Redbull: Without a doubt Redbull achieved its objectives of showi ng the world something that has never done before and reemphasizing their brand motto â€Å" Redbull gives you wings. This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all brand presences in the digital world. These represent engaged consumers that could possibly one day turn into paying consumers of RedBull. Most campaigns, much like Clarisonic are dominated mostly by likes or â€Å"neutral commentary† yet Red Bull Stratos had unmatched positivity and meaningful interaction from people around the world; more specifically 820,000 pieces of extremely positive content was created in regards to Redbull Stratos. 50,000 distinct links were shared about Red Bull Stratos. More than 8 million concurrent live streams of the Redbull Stratus jump on YouTube was had which was the largest in Youtube’s history. This kind of huge reach transcends RedBull Stratos and reaches Red Bull branding in almost ever single comment or interaction, which till this campaign and to this extent was unheard of. According to Vocus, sales of Redbull increased by 55% in the first few months following the campaign so already here we can see that not only did this boost brand awareness and image, it had a direct impact on offline consumer behavior. Clarisonic was always tied to cancer awareness funds in the past, their product line, Pink Clarisonic previously donated some proceeds to the Feel good, look better fund so this new â€Å"like† campaign wasn’t a trigger of some outside market force, it was more an expansion of what was already underway internally in their brand image and concept of empowerment. Furthermore Breast Cancer awareness month was also somewhat of a trigger to tie their brand with this month awareness. Clarisonic competitors are low priced beauty products such as Olay Pro X which did not stray from their traditional marketing ways despite the success of Clarisonics like campaign. Personally, I would make this marketing communication campaign longer than two months, allowing the attention that Clarisonic was receiving to be exploited further. I would also allow fans that mentioned Clarisonic on twitter to receive small samples of new products Clarisonic has, thereby engaging target consumers with the actual product at hand. Timing of this campaign was definetly in Clarisonics Favor. Breast cancer awareness month is a time where many want to donate themselves to the cause and this like campaign allowed them to do so effortlessly and without their own money, simply their participation in a brand they may not have been aware of. Connecting themselves with Breast Cancer Awareness month also lends greatly to a better image for Clarisonic. Twitter did not participate greatly in this campaign other than to advertise for the campaign on facebook. Salespeople were not utilized in this champagne either which also could have further helped promote their products as well as their like digital campaign. Redbull: Redbull was always tagged with an idea of extreme sports, they sponsored athletes, had their own extreme sport web episodes, and could be found at most sporting events. Therefore, the fact that this was the company that decided to do something so extreme and create so much digital hype around this event was definetly no surprise considering past records of RedBull. It was not triggered by stunts pulled by their competitors. The Redbull Stratos was able to reach millions more than their usual marketing antics. I would not recommend a thing to the Redbull Stratos campaign, I think everything they did digitally to boost this campaign was genius. The message was simple; Redbull gives you wings and with a record-breaking free fall, they proved this. Millions will always associate the feeling of â€Å"cool† and â€Å"extreme† with drinking RedBull, and that in my opinion, can only be done by indirect selling of their drinks. No commercial or online campaign could create such brand association by simply telling consumers how cool their drink is.

Avatars Will Replace Faces And Profiles :: Internet Net World Wide Web Media

I never thought when I started blogging that I would receive over fifty thousand views from one website alone. That is a big compliment for an old guy that lives in Brooklyn. I guess whatever I have to say must be stimulating. The lack of comments that I and most other male writers receive is not a sign of poor writing only a sign that women are not interested in a mans individuality or creative ability. I have seen many extremely boring and frivolous articles written by women receive over fifteen compliments. It is obvious that they are coming from lady friends that haven?t the talent to say anything more than ?Very Interesting?. Or ?I love it?. Most websites are dominated by groups of women that support one another. They are called ?Communities? by their directors. I call them ?Cabalas?. Fortunately I can gain popularity without joining any of them. The thousands of views I have received shows that I can stand alone. If I needed the support of groupies to be read, it would be t ime for me to stop writing and go fishing. I would like to remedy the situation and give the floor to those writers that really have something interesting to say but that is impossible. Popularity of the writer not the quality of what is written has always been the rule. A successful writer has to cater to the crowd. If a person chooses to read articles only by writers in their ethnic group nobody can interfere with their choice. Not all people are groupies and many of them are very fair. Their individuality deserves my respect. There is no way to appreciate or understand an article better than when it is written by an author who is represented by an avatar. Without a clue to the identity of the writer the reader is forced to pass judgment only on what is written. This poses no problem for a person that possesses the ability to analyze what is read. But for the groupie an article that does not identify the author creates a state of terror for them, because they must know the identity of the writer. Some groupies only feel comfortable reading an article written by a certain gender. Others demand to know the religion or racial group of the author before reading the article. These groupies by their practice censor the independent writer who attempts to approach a subject fairly.

The Bloomsbury Group Essay -- History People Authors Essays

The Bloomsbury Group The Bloomsbury Group consisted mainly of family, colleagues, and friends who shared ideas in writing and painting. "Bloomsbury" signified a group of people who were close in friendship as well as in talent. The Bloomsberries, who were known as the Bloomsbury Group, spent a tremendous amount of time together. Each individual attempted to contribute valuable ideas to one another’s individual works. Two of the most important aspects of the Bloomsberries were Literature and Art. All members of this circle of intellectuals were vastly incorporated with both of these aspects as well as a few others. The most well recognized writer of this group was Virginia Woolf. "The Bloomsbury Group is a popular collective designation for, a number of English intellectuals prominent in the first quarter of the 20th century, all of whom were individually known for their contributions to the arts or to the social science" (www.funkandwagnall.com/encyclopedia/low/articles/b/6003001758.html). Bloomsbury is a residential and academic district in London. "Bloomsbury" began shortly after the death of Sir Leslie Stephen in 1904" ( Johnstone 3). Leslie Stephen with the help from the Victorians basically prepared a passage for "Bloomsbury" to come about. The death of Sir Leslie Stephen was basically how the Bloomsberries finally came out into the open. "Leslie Stephen’s life, which neatly straddled Victoria’s reign, was an epitome of a facet of the intellectual life of that era" (Johnstone 3). The Bloomsberries and the Victorians were quite diverse in their style of art. The Bloomsberries rebelled against the Victorians. "It is a polemic against the Vic torian establishment and its culture- that culture which Bloomsbury believed ha... ...hroughout all of that she achieved great accomplishments as her life went on. The Bloomsbury Group will always be remembered to many people that have a love for literature. Works Cited http://kvtr.elte.hu/csoport/ago/eng.html http://metalab.unc.edu/cheryb/women/virginia-woolf.html http://www.bloomsburyart.com/list.htm http://www.cwrl.utexas.edu/%7evfores/sorian03.html http://www.funkandwagnall.com/encyclopedia/low/articles/b/6003001 758.html http://www.helicon.co.uk http://www.jefferson.village.virginia.edu/elab/hf10225.html http://www.online-library.org/fictions/kew-gardens.html Johnstone, John Keith. The Bloomsbury Group; a study of E.M. Forster, Lytton Strachey, Virginia Woolf, and their circle. New York: Noon Day Press, 1954. Marcus, Jane. Virginia Woolf and Bloomsbury. Bloomington: Indiana University Press, c1987. The Bloomsbury Group Essay -- History People Authors Essays The Bloomsbury Group The Bloomsbury Group consisted mainly of family, colleagues, and friends who shared ideas in writing and painting. "Bloomsbury" signified a group of people who were close in friendship as well as in talent. The Bloomsberries, who were known as the Bloomsbury Group, spent a tremendous amount of time together. Each individual attempted to contribute valuable ideas to one another’s individual works. Two of the most important aspects of the Bloomsberries were Literature and Art. All members of this circle of intellectuals were vastly incorporated with both of these aspects as well as a few others. The most well recognized writer of this group was Virginia Woolf. "The Bloomsbury Group is a popular collective designation for, a number of English intellectuals prominent in the first quarter of the 20th century, all of whom were individually known for their contributions to the arts or to the social science" (www.funkandwagnall.com/encyclopedia/low/articles/b/6003001758.html). Bloomsbury is a residential and academic district in London. "Bloomsbury" began shortly after the death of Sir Leslie Stephen in 1904" ( Johnstone 3). Leslie Stephen with the help from the Victorians basically prepared a passage for "Bloomsbury" to come about. The death of Sir Leslie Stephen was basically how the Bloomsberries finally came out into the open. "Leslie Stephen’s life, which neatly straddled Victoria’s reign, was an epitome of a facet of the intellectual life of that era" (Johnstone 3). The Bloomsberries and the Victorians were quite diverse in their style of art. The Bloomsberries rebelled against the Victorians. "It is a polemic against the Vic torian establishment and its culture- that culture which Bloomsbury believed ha... ...hroughout all of that she achieved great accomplishments as her life went on. The Bloomsbury Group will always be remembered to many people that have a love for literature. Works Cited http://kvtr.elte.hu/csoport/ago/eng.html http://metalab.unc.edu/cheryb/women/virginia-woolf.html http://www.bloomsburyart.com/list.htm http://www.cwrl.utexas.edu/%7evfores/sorian03.html http://www.funkandwagnall.com/encyclopedia/low/articles/b/6003001 758.html http://www.helicon.co.uk http://www.jefferson.village.virginia.edu/elab/hf10225.html http://www.online-library.org/fictions/kew-gardens.html Johnstone, John Keith. The Bloomsbury Group; a study of E.M. Forster, Lytton Strachey, Virginia Woolf, and their circle. New York: Noon Day Press, 1954. Marcus, Jane. Virginia Woolf and Bloomsbury. Bloomington: Indiana University Press, c1987.

Issues on Computer Technology

In Midsayap, in a small and poverty-stricken town in North Cotabato, Philippines, four public schools have been given modern computer technology to help the teachers improve instruction for the benefit of the students. The United States Agency for International Development (USAID) has donated the computers, installed with tools and applications for teaching. The donations were in relation to USAID’s project to help provide equal access to education and learning that would eventually incite livelihood among the peoples of disadvantaged and unfortunate nations.(Manila Bulletin, 2009) The contribution of computer technology to the field of education relates to the issue of professional responsibility. The progress and advancement of computers and technology are extremely valuable to society considering the many benefits and advantages that it may provide to various areas of human life including education. It is a professional responsibility to ensure that along with the progress of computer technology development, it is being used to develop or expand other fields and areas of human life as well.It is important that the given opportunity for computer technology to flourish by man be given back to society by ensuring that this kind of technology benefits society as well. Modern computer technology has helped educators in developing countries provide the kind of quality education that most people in developed nations benefit from. It paves way to equality in terms of affording education.The employment of modern computer technology in Midsayap to improve learning standards and instructional processes is a good chance for the students and their families to improve their quality of life since fine education will help them find promising jobs in the future. Ultimately, modern computer technology contributes to the alleviation of unawareness or lack of knowledge and poverty. Manila Bulletin. (2009). Modern Computer Technology Benefits North Cotabato Mentors.Retrie ved 17 Jul 2009, from Manila Bulletin Publishing Corporation. Website: http://www. mb. com. ph/articles/208880/modern-computer-technology-benefits-north-cotabato-mentors The Internet: Media for All The development of the Internet through computer processes and functions was seen as one of the liberating events in the history of human life. During the period of revolution, the people have been constantly searching for a means by which they would be able to express their sentiments and demands.However, during that time, the influence of the media was restricted and controlled by large companies and industries. This all changed when the Internet was introduced in the 20th century. It has been called the media of the people since the information presented and exchanged were not restricted or limited by the personal interests of powerful people or organizations. Despite the establishment of various laws and regulations, the Internet remains to be an open medium of communication and excha nge of ideas for the people.The utilization of Internet as a means to express ideas and communicate through appropriate computer functions and processes relate to the issue of freedom of expression and the concept of mass media. Gone were the days when the news and information being conveyed through the media are influenced by various influential interest groups. The Internet paved way to open communication that is guided by fair regulations allowing every person that has access to it to become the media themselves.The existence of the Internet and the continued open access to it by the people implies that it is a medium by which they can practice their human rights through freedom of expression. Not only is the Internet a means to communicate to anyone around the world but it is also a perfect medium for people to express their pleas against others who violate human rights, expose valuable information that the public should know, inform or educate other people, and so on. UK in Kor ea. (2009). â€Å"Freedom of Expression in the Digital Age†: Embassy Hosts Conference on 3 July (26/06/2009).Retrieved 17 Jul 2009, from Foreign and Commonwealth Office. Website: http://ukinkorea. fco. gov. uk/en/newsroom/? view=PressR&id=20285376 Computer Technology Contributes to Car Safety INTEL Corporation, one of the most powerful, influential, and innovative technology company in the world has taken car-safety technology to a whole new level. The company has been employing researchers and analysts who are currently working nonstop to perfect an accuracy software that is meant to be installed in automotives for safety. The project was presented to an audience of previewers.The software was installed in a car model. Among the features of the software was human recognition wherein the device detects people inside the car, wireless networking that allows the device to connect to all the devices inside the car with networking capabilities, sensors that provide the car with r elative connections to stoplights, devices along the roads the record traffic data, and communication to other cars as a means to detect possible collisions or accidents for the automatic activation of the emergency brakes.The technology developed by INTEL Corporation relates to professional responsibility. As previously discussed, the exponential development of technology in any aspect is the industry’s debt to man who has the knowledge and resources to develop it limitlessly for the disposal of humankind. For this reason, it is the responsibility of technology and everyone working behind to develop it to open up opportunities that would allow it to benefit man.This establishes the purpose of technology and uncovers the reason why people should support technological growth and development. The development of the accuracy software, or any other computer device that supports human safety for that matter, is extremely significant to society simply because these kinds of devices maintain and contribute to the preservation of life. Furthermore, these devices allow man to carry on with his daily tasks and obligations with less worries. Business Mirror.(2009). Intel Shows Off Car-Safety Devices, Accuracy Software. Retrieved 18 Jul 2009, from Business Mirror. Website: http://www. businessmirror. com. ph/component/content/article/52-technology/12073-intel-shows-off-car-safety-devices-accuracy-software-. html Terrorism Finds a Match in Cyber Security Strategy As a means to increase the national security system of United Kingdom against cyber threats and terrorism, the nation’s government has introduced a new Cyber Security Strategy.United Kingdom’s efforts were regarded as the â€Å"first strategy of its kind,† (ICM, 2009) rendering it as possibly the most advanced and sophisticated digital design intended to combat cyber terrorism that may cripple any country’s national defenses. The United Kingdom government has assigned able and tr usted organizations to complete the Cyber Security Strategy project including MI5 and the Metropolitan Police. In order to establish and solidify the foundations of the program, the government has created an independent group to operate the system and appoint skilled and knowledgeable officials to oversee security operations.

Sony And Marketing Essays - Marketing, Sony, Societal Marketing

Sony And Marketing Essays - Marketing, Sony, Societal Marketing Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create exchange, that is sales, that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations. In particular marketing activities attempt to increase a firms' revenue base, by placing an emphasis on enticing potential customers in target markets to purchase the firms' products in order to satisfy their wants, rather than those of firm's competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy or exceed the customer's needs more effectively and efficiently relative to its competitors vying for the same markets. Marketing as an activity that entails several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a comprehensive process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular sequenced activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived as a way in which firms are able to satisfy the needs of customers, and in turn achieve their own business goals. APPROACHES TO MARKETING: Marketing provides the business with the ability to satisfy the changing wants of customers. In light of this, and the fact that businesses have become increasingly aware of the role that marketing plays in achieving success in the business, several approaches or philosophies to marketing have developed. There are five central approaches to marketing, with the use of a specific marketing approach/s depends upon particular business's marketing strategy and the type of product being marketed. These different approaches are: Marketing Concept: this approach believes that customer's want-satisfaction is the economic and social reason for an organisation's existence. This approach stipulates that all of the business's activities should be targeted towards meeting consumer wants, while at the same time meeting the organisation's goals. In effect, this approach requires that the firm finds out what the customer wants, and subsequently develops a product to meet these requirements and then sell it at a profit. Production Concept: this approach states that the business will sell its product if it is both well made and affordable. Businesses utilising this approach require management to focus on improving production techniques and cost structures of the business. Consequently, this approach does not place emphasis on customer want-satisfaction. Product Concept: this approach has the attitude that 'product is king' and focuses on the quality, features, and performance of the product. This approach believes that if the product has more features or is of a better quality and performance compared to competitors, it will then gain greater sales. This approach is not customer want-satisfaction oriented. Selling Concept: this approach focuses on developing sales techniques and promotional activities in order to entice customers into buying an organisation's product, whether they want it or not. Therefore this approach places direct emphasis on customers, but, possibly not on their want-satisfaction. Societal Marketing Concept: this is the latest marketing approach, it combines the main ideas of the marketing approach, that is, determining customer needs and satisfying the business's goals, but also integrates social responsibility into the business. This social responsibility includes increasing environmental awareness, which may include tackling the problems of pollution and the exploitation of non-renewable resources. Modern day businesses are

010 Chips and Salsa Professor Ramos Blog

010 Chips and Salsa Midterm Project Chips and Salsa Don’t you hate it when you have too much of one and not enough of the other? There has to be the appropriate amount of chips to salsa for it to work, to taste good. Or Thinking Rhetorically. Midterm Project 80 Points Possible 50 for Article Post 30 for Presentation Topic: Diversity and Challenges In groups of one to three, locate one article, video, song, TED talk, or . Get creative on the texts. You will write a summary of the article (300 to 500 words) and write a post with a link to the text. You will also come up with one to two discussion questions to get the class talking about the article. The presentation is four to five minutes in length. Explaining what the article is about. DUE 10/31/2018 Wednesday Chp 6 Skeptics May Object Chapter 6 introduces a different sort of â€Å"they say†: the naysayer. The naysayer, or counterargument, appears after the conversation and after you have made some points. Including what the objections might be helps you make a more thorough point and adds credibility to the writing. Be careful to treat the objection carefully and fairly. Do not present a weak argument or a simplification of it because that can lead to a number of fallacies including the Strawman fallacy. The book offers suggestions for including the Naysayer or Skeptic. Anticipate Objections Entertain Objections in your own writing. Name the Naysayers. Introduce objections formally or informally Represent Objections Fairly Answer Objections Make concessions and stand your ground.