CSR is just public relations Essay Example | Topics and Well Written Essays - 2000 words

CSR is just public relations - Essay Example CSR has been found to be profoundly necessary for organizations because it has significant effect on employees, customers, suppliers, shareholders and the community. Public Relation is defined as the practice or profession for maintaining and developing goodwill of an organization’s stakeholders. Public Relations generally include an employer’s participation in charitable causes, sporting events, education and other civic arrangements. It is known that ‘Corporate Social Responsibility’ aroused as a result of implementation of ‘Public Relations’ in the organizations but it has a broader perspective in the modern world. CSR has become extensively essential for organizations to sustain in the competitive market. Corporate Social Responsibility is not just limited to public relations of organizations in the contemporary era. There are several uses of CSR in the global market. CSR is a development process for organizations that helps to transform social problems into strategic opportunities. CSR enables companies to work with their societal and political stakeholders in order to test innovative solutions and reallocate social responsibilities. There are mainly three factors through which CSR provides response to global challenges. There are many companies that assume CSR to be a way of engagement in the society in order to give back something in return. Most of the companies participate in activities such as charity and donations and believe that their CSR activity is of high quality. In order to understand the true value of CSR it is important that companies start realizing the true value of CSR. CSR is not just a philanthropic activity in fact it is a process wherein companies provide sufficient aid to their important stakeholders (Zientara, 2014, p.42). A new way of partnership with other companies or producing goods based after making

The ideal global citizen Essay Example | Topics and Well Written Essays - 250 words

The ideal global citizen - Essay Example In this regard, one hereby aims to create a personal concept for the ideal global citizen through an exploration of various contentions on education, religious knowledge and moral systems. A more comprehensive picture of a global citizen was expounded through reflecting on the definition of a global citizen. Parallelism with terms such as globalization or multiculturalism; while ultimately deciding to settle on the term cosmopolitanism (Appiah 58) are equally confusing and tend to provide increasing ambiguity, instead of clarity. Intricate as it seems, one perceived that to establish conjectures of ultimately concluding that â€Å"cosmopolitanism is an adventure and an ideal† (Appiah 62), would be the only shared conviction with Appiah’s discussion. For one, the features or traits that make a global citizen ideal are those cited by Appiah of Christoph Martin Wieland’s 1778 essay in the journal Teutscher Merkur, quoted as: "Cosmopolitans . . . regard all the peoples of the earth as so many branches of a single family, and the universe as a state, of which they, with innumerable other rational beings, are citizens, promoting together under the gener al laws of nature the perfection of the whole, while each in his own fashion is busy about his own well-being† (Appiah 59). The ability to acknowledge that citizens are part of one universal family but recognizes individuality, privacy and confidentiality makes the concept ideal and global. Since one recognized that the concept of idealism is analogous to absolute perfectionism, an ideal global citizen, apart from acknowledging universality of being a citizen of the world, should likewise accept the natural law for diversity in values and principles; yet, adhering to moral codes of conduct. As Albright cited Pope John Paul II’s argument that â€Å"if people were to fulfill their responsibility to live according to moral principles, they must first have the right to do so†

Advertising Disrupts the Objective of Rational Choice Essay

Advertising Disrupts the Objective of Rational Choice - Essay Example But repeated exposure to such ads ends up affecting the thinking cycle of the consumers and influences their buying habits. (Levinson, n.d.) On an average, an American views about 1500 advertisements every day (Butler, 2001). Most of these advertisements promote materialism. They introduce a product in a way that makes the customers feel as if they need it. This results in building dissatisfaction in the mind of the customer and makes him want to buy that product. These advertisements aim to eliminate the difference between needs and want and use the very influential source, media, to make the customers feel the need for those products, even when they do not really need it at all. By portraying that through the use of a certain product, a fancy lifestyle, or an ideal life could be achieved, they give a false perception of happiness and tricks the customers into buying the wrong products. (Butler, 2001) There are various examples of such manipulation present in our society. Consider for example a brand new BMW car being advertised. There is no logical justification of the car being priced at more than ten times the price of an ordinary sedan. Nonetheless, the ideal, happy life depicted through the advertisements convinces the consumers that the car really is worth the price tag, and forces them to make the illogical decision of buying the car. (ScienceDaily, 2007) As already discussed, advertisers use tactics like subliminal messages and promoting ideal lifestyles in the advertisements to manipulate consumers into buying what they do not need. The tools that are used by advertisers to promote such lifestyles are as follows: There are numerous examples of advertisements using

The Beat Generation and on the Road Essay Example for Free

The Beat Generation and on the Road Essay Violence and Crime is rising at a steady rate, but when did America inherit its lack of safety for the average person? The answer is from the â€Å"beat† generation. Depressed and hurt from World War Two and The Great Depression the â€Å"beat† generation sparked a downfall into theft, drug and alcohol abuse, and irresponsible sex. During the late nineteen forties and early nineteen fifties it was not uncommon to see people hitchhiking on the side of the road and getting picked up. This was a time when people considered the United States of America to be safe and the average person could walk the streets without worrying about being robbed, raped or murdered. Today it is uncommon to find someone who knowingly allows their adolescent children to hitchhike across the country or sometime even walk to school on their own. The modern-day citizens of the United States of America lock their cars, their homes and even put their children on leashes. These safety precautions would seem ridiculous and silly to those born before the nineteen sixties. This over-zealous amount of safety and security can all be blamed on those who have abused the good and innocent nature that Americans have previously displayed. The beat generation stole and lied at such an increasing rate that present-day Americans must be cautious of each other and live in fear of the most despicable crimes. In the novel, On the Road by Jack Kerouac, the protagonists steal, lie and get high to fill the empty spaces in their schedule and to sooth the pains in their souls. It is through these actions that security develops and these malevolent ideas are exchanged to the youth that is living under this broke and battered generation. The beat generation, hurt by world war two, lost the trust for the average American citizen by stealing, abusing drugs and alcohol and creating broken families. The greed for others belonging and the lack of availability of wealth in the world has tempted all to steal and lie to gain for themselves. In the novel, On the Road, the protagonists are seen stealing gas, cigarettes and even cars. Dean, the narrator’s long-time friend has literally grown up on the wrong side of the tracks. His father being a bum and a drunk helped him learn how to steal and survive the cruel world that the homeless live in. â€Å"We stopped at a gas station, and there Dean and Marylou played piggyback around the tanks and Dunkel went inside and stole three packs of cigarettes without trying. We were fresh out† (Kerouac 139). Dunkel, another homeless hitchhiker is picked up by Dean, Sal and Marylou. He effortlessly steals cigarettes for them, displaying another act of theft by a homeless person. This act of theft shows the reader the lack of morality of the vagabonds in America. When any of the protagonists are confronted by the police it is at a moment in the novel when they are not breaking the law. â€Å"We had to follow the patrolman back to the station and there spent an hour waiting in the grass while they telephoned Chicago to get the owner of the Cadillac to verify our position as hired drivers. Mr. Baron said, according to the cop, ‘Yes, that is my car, but I can’t vouch for anything else those boys might have done. ’†¦Everything was straightened out and we roared on† (Kerouac 236) It is very lucky for Dean and Sal to never get into actual trouble with the cops when they are stopped by them, because they steal so much that with the modern day security system and police they would be instantly caught and hauled off to prison. It is with this lack of morality and their never-ending desires and addictions that the protagonists continue their travels, stealing and doping back and forth across America. Along with the sins of theft comes the crime of drug and alcohol abuse. Throughout the novel the protagonists drink heavily and experiment with marijuana, and Benzedrine. When the group of irresponsible citizens travels to Louisiana to visit Bull Lee they slowly damage their livers with Benzedrine. Bull Lee represents the â€Å"teacher† of the group, the one from whom they have learned their ways of life. It is to no surprise of the reader that Bull Lee is constantly strung out on Benzedrine. â€Å"That night Marylou took everything in the books; she took tea, goofballs, benny, and liquor and even asked Old Bull for a shot of M, which of course he didn’t give her; he gave her a martini. She was so saturated with elements of all kinds that she came to a standstill and stood goofy on the porch with me† (Kerouac 147-148). It is apparent that all of the protagonists abuse drugs and alcohol. This shows their need to get away from the world and leave their lives behind. Like the road, and hitchhiking, drugs help them run from their problems so that they can find happiness. This novel present’s drug and alcohol abuse as a very apparent trend in society. Because of World War Two the people of America have seen many gruesome and horrible sights, and therefore they find the need to distance themselves from society as a whole, so that they can numb the pain from their losses. It was believed for a long time that Kerouac wrote the novel On the Road while taking Benzedrine for the euphoric and creative feeling that it gave him. â€Å"For decades, in countless publications, Kerouac’s nineteen fifty-one typing session has been described as ‘Benzedrine-fueled’ and ‘Benzedrine –drenched’ and so on. This is not the likely case. In a private letter, Kerouac corrected Ginsberg when, years later, he wrote an article for Village Voice saying that Benzedrine boosted Kerouac’s typing feat. Kerouac told Ginsberg in definite terms that ‘Road was not written on benny, on coffee’ (Jack Kerouac Letter to Allen Ginsberg 184)† (Theado 15). It is not unreasonable for those to have questioned Kerouac’s sobriety during the times that he wrote On the Road. It is from this generation that we have learned that one can get high on simple prescription medicine. Along with the drugs the acts of theft can even be considered one of the ways that the protagonists create artificial euphoria for themselves. â€Å"†¦while they might steal to support their drug habits, for example, Dean ‘Stole cars for joyrides’ (Kerouac 10). The phrase â€Å"joy ride† must be understood quite literally as an experience of joy, and joy-spontaneous and unmanageable- seemed to be in scarce supply in the sad world Sal describes†(Holton 23). This sadness in the world that Sal describes, can, in their eyes, only be cured through frivolity, and mischief. Causing mayhem seems to be one of the few ways the characters in the novel can create happiness for themselves. Breaking the law makes them happy and due to this life of recklessness and law breaking, promiscuity and broken families are developed. Throughout the novel Dean and Sal sleep with many women, to satisfy their desire for feelings of euphoria. Dean is found at the end of the novel in his third marriage and having four children. Although Dean loves his children it is not enough for him to stay married to the mother of his children. Dean could not find happiness in his past marriage because he constantly feels the need to be free and unattached from the real world. This could easily be because of him being brought up in a broken family. This shows that because of peoples past lack of creating stable, conventional families, has developed an age where it is more uncommon to find a family where the husband and wife have only been married to each other. It is made clear that all of those around Dean find him irresponsible and even idiotic. Galatea brings this up to Dean by saying:†You have absolutely no regard for anybody but yourself and your damned kicks. All you think about is what’s hanging between your legs and how much money you can get out of people and then you just throw them aside†(Kerouac 194). It is most obvious that Dean is careless and reckless. This is represented by his indecency to not stay with his children and not support them until he is required, by law, to do so. His lack of stability in female acquaintances upsets his friends to the point of them not seeing him in any respected way. â€Å"Dean’s liaison with a third wife is in effect a double betrayal, a double failure. It is a betrayal of his comradely marriage to Sal, and a betrayal of the freedom of action and movement that goes with ’IT’† (Hunt 51). Dean’s promiscuity is commonly seen today, and is regarded as dangerous because of the prevalence of sexually transmitted infections. This spread of STI’s could even possibly be from the beat generation’s incredible sexual deviance. As time progresses life can only get harder for everyone because of the previous generation’s irresponsibility and carelessness. One would argue that it is irresponsible to blame anyone for society’s faults and dangers. As the human race progresses, so does its troubles. It is impossible to blame one generation for all of the troubles in America, but it is clear that the crime rate jumped after World War Two with the xplanation that breaking the law was the only way for people to find euphoria. Drug abuse and theft were, for the most part, under-the-rug subjects and not expected of the average person. Society has quickly learned that anyone can be a criminal and that it is better to be precautious of the worst crimes than to be left stunned and helpless from being too naive and trusting all. Today, The United States of America is plagued with criminals and offenders of the law so that the people have covered the country with security cameras, technological safety precautions and locked doors. The people of The United States of America have learned the hard way, to not trust their neighbors from the actions of the beat generation. It also was very unheard of to have a non-conventional family before the nineteen fifties. The divorce rate is at an all-time high, and it is because of the poor actions that people make with those around them. This was all sparked by the beat generation’s lustful relationships and impromptu marriages. The rise in promiscuity and the lack of desire to be responsible with sex post-World War Two gave the idea that it is ok to not be conventional to the future generations of America. Human beings learn from those around them, and it is not uncommon to find trends in vices through different generations in families. One’s poor decision, witnessed by youth, will likely be reflected in the future by the youth. It is with the knowledge that one’s present actions will affect the future of those around him or her that one should gain responsibility for the future. It is without a doubt that society in the United States of America has drastically changed since World War Two and even more so with the creation of the internet in the nineteen eighties. The beat generation has given society the burden of lack of trust. Through the actions of many, American society has gained the knowledge that any one person can be a criminal. Due to the abuse of drugs, and alcohol from the beat generation, it is not uncommon to find addicts and junkies throughout the streets. Society is not naive anymore to the abuse of prescription drugs and inhalers. Medicines that have helped many have been removed from modern medical practice because of those who abused them for euphoric experiences. Families are now commonly seen with variations in relations between siblings and without a traditional set of two parents. The divorce rate in The United States of America has increased to a magnanimous height. Promiscuous images are frequently seen on the television, in magazines, and on the internet. Children have grown to be unaffected by gruesome and sexual images. It is undeniable that stealing is looked down upon by many, but in the present United States of America, the children are no strangers to shoplifting. Society in America is losing its morality as time goes on. It is due to the inappropriate actions of past generations that the citizens of The United States of America have increased their security and distrust in people as a whole. The beat generation, especially, has disturbed the minds of the American people with its anarchist movements. One should ask him or herself why society is being constantly watched through security cameras, and why it is so hard to find a traditionally structured family, and why it is now dangerous to hitchhike.

Changes in brand image of Toyota

Changes in brand image of Toyota Toyota is one of the top car brands from Japan. They have been one of the biggest automakers in the world. They have been producing automobile for the past 60 years. They have put their brand in the spotlight and they have achieved the consumers trust on their products and brand. Toyota has been profitable from their first creation. Their brand has been well known and used by consumers worldwide. Their quality of product has never disappointed their customers. Their brand image has been built on the safety and reliability of their cars. 2.0 Brakes Malfunction and Sticky Pedal Accelerators In the previous years, Toyota has encountered issues that are similar to year 2009 but in year 2009 they have to announce to their stakeholders that they are calling a major call back on their new hybrid cars Toyota Prius. It is a fully hybrid electric medium build car that has good qualities as it is environmental friendly but it has a big problem. The problems are that the car brakes failed to work the accelerator pedals got stuck. Toyotas taking a huge hit at the moment in terms of their brand image, Mr. Champion said. In January, the problems of sticky accelerator pedals reached almost to 4.5 million vehicles and in November, as many as 5.5 million vehicles with accelerator pedals that could become trapped by the floor mat were called back. Toyota Prius have started been sold in the year 2004 throughout year 2009. These model years are affected by these problems of brake malfunction and the sticky accelerator issue. Toyota has also made a mistake to their stakeholders by not responding to the issue soon enough before the news spreads out to the public. Their Board of Directors should have take action before more complaints are filed. 2.1 Employees The employees that are affected by this issue are the one responsible for assembling and installing the brakes to the vehicle. Their quality check department employees are to be blamed in this matter due to their careless checking. The repairing works begin as soon as the shipments of the parts reached the dealerships. Employees will take at least 25 minutes to completing each repair work. One of the service managers Dave Davis says that Its going to be chaotic, but were doing the best we can. If I have customers until 9 oclock at night, thats how late Ill stay open. This statement proves that employees have to work long hours to finish up the repair works. For the employees that are working in the assembly line, they are under pressured by having to come up with a more dependable fix as soon as possible because the longer they take to find a dependable fix, the longer the assembly line will be idle, the higher the cost of Toyota will be. When the assembly line is idle means that other processes are put on hold, there will be no new car sales probably until Toyota fixes the damaged they have caused to their own company. 2.2 Customers The customers are the people that affected the most due to this mishap. They are at risk of losing their lives when the breaks of their vehicle fail to function as they should. Toyota was aware of the complaints in Japan about the braking problems on their Prius. In the United States, the complaints on the Prius brakes are building up as well. An accident was reported in Japan, suspected to be linked to the brakes not functioning. According to the Japanese Transport Ministry, the accident injured two people as the Prius they were driving crashed into another car head on. (CBSNews Business) 2.4 Shareholders Their shareholders are affected by this issue because they have invested in Toyota for the project of the Prius. When this problem arises their stock prices will fall. Their dividends are automatically affected by this issue. Toyota stocks falls drastically in the Tokyo Stock Exchange, falling 5 percent to 3,230 yen ($35) after dropping 5.7 percent the previous day. When the U.S. call backs were announced in the media, 22 percent of their stocks are lost. 3.0 Importance of Dilemmas After this issue is out in the public, Toyota has admitted to the press that their hybrid car has problems. They have made a major call back of the vehicle globally. As many as 4.5 million units were called back. Toyota is making a decision what any other auto manufacturer would do in this kind of situation. They send out letters to the affected car owners that need to send their vehicle for the call backs. The Toyotas technicians are working hard and working long hours to deal with the high volume repair jobs that are occurring. If the Toyota does not realize how important this issue will affect their company, they will have to suspend the sales of the new car of the affected models that are still at their dealers lots and the new car production will also be temporarily stopped. They must know that this issue is big. 3.1 Employees The production plant in Alabama is shutting down for three months in order to cut the inventory levels but no full time workers were let go. Instead, the part time workers were let go and their overtime were cut. During the three months shut down, Toyota came up with a training, cost cutting and improvement plan for their employees. Jim Bolte the President of a plant in Alabama, United States says that When we made our initial announcement about our non-production time and told our team members that they would not lose their jobs, we could see that many of them maybe didnt believe usà ¢Ã¢â€š ¬Ã‚ ¦. He also added Now they know that when we say things we really mean them. (Reuters) 3.2 Customers After the occurrence issue, Toyota provides free transportation for their customers in the United States to the dealers for repairs that involved in the call backs. They provide this free transportation to those who refuse to drive their call back vehicle to the dealership and also reimbursement for the Toyota owners. At the dealer, they provide a rental car or a pickup and return car at the dealership. They provide a fast service on the repair works and they also give reimbursement to their dealers for the cost of compliance. (Bloomberg Business Week) 3.3 Shareholders The Toyota Motor Corporation President Akio Toyoda bowed and apologized to Toyotas shareholders for causing the biggest global call backs of their vehicles. It was the first time the president of Toyota faces the shareholders since the companys reputation was damaged due to the call backs issue. He says that the company is doing their best to improve their quality control and he is thankful to the shareholders for their support. He adds We believe our most important task is to regain customers trust. (Autos on msnbc.com) 3.4 Theory Toyota should know look into the utilitarianism theory. This theory has been used since the eighteenth and nineteenth century philosophy but the idea of this theory is still applicable in the twenty-first century. This theory explains that we should make a decision by considering the consequences of our actions. It means that we should act in ways that produce better out come than the alternative we are considering. In principle it is also known as maximizing the overall good or the greatest good for the greatest number (Hartman P. L. and DesJardins J. 2008). A decision that fulfils all these terms is the right decision to be made ethically. Therefore, Toyota has to figure out what is the best thing to do for the sake of their stakeholders. Thus, by making the right decision they are able to regain their stakeholders trust towards their company. Toyota can use this theory not just to make decision for their current issues but also they can refer it if there is any issue occurred in t he future because it balanced the good over bad for those who are affected (Shaw H. W. and Barry V. 1998). 4.0 Our Principe Toyota believe that theres no best only better. They will keep on getting better for the future. That is why they put their brand message Moving Forward. This message proves how passionate they are for innovation and discovering new ideas and technology. They know that no matter how successful they may get, there will always be new challenges that awaits them in the future. They are focused on the future of the company and their brand. They will not stop pursuing for excellence as they are dedicated to Kaizen which means continuous improvement. By implementing this in their hearts, they are able to give what their customer values the most out of them which are their quality, durability and reliability of the vehicle that they have produced. Even though, currently Toyota is facing some issues on their quality and reliability, they still hold strong on what they believe in which is Kaizen. They are trying their best to regain what they have almost lost from their stakeholders. (Toyota Corporate info) 5.0 Recommendation

Essay on the Role of Women in Chinua Achebes Things Fall Apart

The Role of Women in Things Fall Apart      Ã‚  Ã‚   Chinua Achebe's Things Fall Apart explores the struggle between old traditions within the Igbo community as well as Christianity and "the second coming" it brings forth. While on the surface, it appears the novel narrows its focus to a single character, Okonkno and his inner battles, one can read deeper into the text and find an array of assorted conflicts in the realm on human vs. human, human vs. nature, human vs. society, and society vs. society. For the purposes of this paper I shall focus on the labyrinth of human vs. human and human vs. society in the framework of the role of women in Igbo society and how men assign and dictate these roles. I will also briefly explain the importance of women in terms of motherhood and wifedom. Throughout my research I've encountered numerous papers on the rights women do have in Igbo society, on the importance of women in this society. They site the role of widows in Igbo society as well as the respect given to the first wife as proof that while this society is not an ideal situation for women, it is hardly the misogynist society that some make it out to be. I passionately disagree. It is obvious to me that to the characters in Things Fall Apart, women are "things" to be exploited, abused and to serve as second-class citizens to the rank of male privilege. The theme of misogyny runs rampant throughout the text whether it is exposed by the absence of women in the text, the abuses women suffer at the hands of men, or the subtle ways in which society dictates and reinforces these negative statuses and images of women. Throughout the text women are virtually invisible and live their lives on the sidelines; it is clear from a close read... ...p but be sickened and saddened by not only the reality of women in Africa but of Achebe's portrayal of it.    Works Cited Achebe, Chinua. Things Fall Apart. London: William Heinemann Ltd., 1958. Chun, June. "The Role of Women in Things Fall Apart" 1990  Ã‚   October 1999 Jeyifo, Biodun. "Okonkwo and his Mother: 'Things Fall Apart' and Issues of Gender in the Constitution of African Postcolonial Discourse" Callaloo Fall 1993 Mezu, Rose Ure. "Women in Achebe's World" Spring/Summer 1995. October 1999 Osei-Nyame, Kwadwo. "Chinua Achebe Writing Culture: Representations of Gender and Tyranny in Things Fall Apart" Research in African Literatures Summer 1999. Sengovaa, Joko. "Native Identity and Alienation in Richard Wright's Native Son and Chinua Achebe's Things Fall Apart: A Cross Cultural Analysis" The Mississippi Quarterly Spring 1997.

Analytical Medea

As a mother, Made suffer d an ultimatum; she could leave her children behind and subject them to abuse fro m the enemies of her past, or she could relieve them of future agony by murdering t hem. Parents have a natural instinct to give children their best chance. Made chose e to murder her children in order to liberate them from pain. In Greece, men preferred this patriarchal ideal Of a silent and obedient wife, w ho stayed within the confines of the home.Great scholars such as Aristotle believe deed that â€Å"the male rules and the female is ruled†; his ideas spurred the general social p reactive in Greece. There was also a famous, old saying in Greece, where a man thanked God that he was not uncivilized, a slave or a woman. In Athens, men preferred their woo men to stay home because colonization with other men lead to the possibility infidelity y and this would affect the paternity of the child. According to Athenian law, if paternity could not be determined, then the child could not be a citizen.In this sense, Corinth WA s identical to Athens. If these harsh restrictions are placed on a Grecian woman, imagine the restrictions on a foreign woman, who would most likely be even more confine d and isolated. 2 Euripides depicts Made as noble, strong and classification, much stronger than her male counterparts. Made mourns Season's betrayal but at the end Of her soliloquy, she is proud to be a woman because men underestimate her, which h allows her to deceive them. Made is also very clever; she exploits her enemy's weak news.Manipulation, cleverness and independence are typical masculine qualities the at Made possessed. Through the interactive oral, was able to better understand that Media's revenge was catcalled by restrictions such as status, stereotypes and the misinterpretation of women in the ancient Greece. They combined to make a woman's life difficult at that time in history. Word count: 387 3 â€Å"Fifth elements in a person as well as in a socie ty or a state are balanced an d strong, one finds harmony and health, beauty and grace,† says Aching Cocker.This is contrary to the play, by Euripides, where the audience follows the protagonist, Made, as she challenges her role in a contemporary, patriarchal Greek society. Media's masculine characteristics outweigh her feminine traits, this I imbalance in her personality is caused by the lesser status she gains as a foreign women In an ancient Greek society. In relation to ordinary women and her male counterpane arts, Jason and King Croon, Made does not follow the path of all the other women in Co ring. This personality imbalance affects King Croon and Jason, who stray from the stand masculine characteristics.The author challenges these stereotypes, but in disc playing the consequences of defying one's stereotype, he reinforces them. The journal article â€Å"Diary of a Greek Housewife,† explores a regular day in a Grecian woman's life. When opening a discussion, the h usband â€Å"tells [his wife] she should not bother about the affairs of men† (Diary) and she â€Å"pretends to agree † because â€Å"she is too hungry to argue† (Diary). The â€Å"filibustered[news]† (Euripides 807) and â€Å"statehood† housewife stands for the feminine stereotypes that Made call e ones.While the housewife devotes her day to rearranging hair and freshening perfume Made dedicates her last day in Corinth to seek vengeance against the Corinth Han royals and Jason. By challenging her stereotype, Made takes the first step to wards her masculine self and tips the scales creating a personality imbalance which is the e result of a societal imbalance. Furthermore, in the poem, ‘Women† by Simonizes of A Argos, 4 the author interprets women according to different beasts, to explain a womb Nan's nature. Within the stereotype that women inferiority, there are superstores to expo lain different kinds of women.Simonizes uses each bea st to explain a type of woo man. When applying this logic to Made, her cleverness pertains to the fox that Se monodies describes because she exploits the Corinthian King's weakness, his daughter, I n order to take her revenge. In this sense, Made is the opposite of a weasel, she uses alluring quality to manipulate those around her. In addition, Media's masculine e side is seen battling her feminine side when she tries to convince herself to commit I infanticide. She says to herself, Oh, arm yourself in steel, my heart!Do not hang back do not think of them, How sweet they are, and how you are their mother. Just for This one short day be forgetful of your children, Afterward weep; (Euripides 12421248) This illustrates a shift where the personality imbalance is prominent. Media's need for vengeance outweighs her motherly instincts indicating that her masculinity ova retakes her femininity; at the cost of her children, who are the symbol of her mother odd and femininity. These two sides of Media's personality are like the sea who is twofer aced in Simonizes' poem.Made is schemes against her husband and the royal family y, this makes her a mix of ape and bee according to Simonizes because she was be like while aboard the Argon, when she aided Jason on many occasions. Still, she be comes more similar to an ape due to the horrors that Jason experiences while being the object 5 of Media's rage. Euripides' work disagrees with Simonizes' work because E riptides' Made is a combination of some qualities that Simonizes describes rather the n just one. By comparing regular women to Made, one can see that by challenging her stereotype, Made sacrifices her children for vengeance.Euripides also uses Jason to highlight Media's masculine character. Made takes control of her predicament. In comparison to men, women are not expel acted to retaliate against anyone. This is more often left to the men instead of women. Although Made cannot be a man, she discerns her ability to take r evenge like a man w loud in her position. Made defies the feminine stereotypes Of feebleness and passive TTY by taking control of her life. Similarly, to engage in combat is deemed a man's task k while the woman is expected to stay within the seclusion of the home.Made defied s this basic Greek norm when she says that she â€Å"would very much rather stand/ Three times in the front of battle than bear one child† (Euripides 250251 Moreover, manipulation n is the key to Media's revenge; she uses a blend of masculine and feminine qualities to exploit Jason. She cleverly, appeals to his arrogance in order to distract him while she takes her revenge. In their previous argument, Jason claims that his second wedding g Sis 48) and ‘Waives† (Euripides 549) move that he made in the in tersest of Made and their children.He also says that, â€Å"it would have been better far for men/ TO have got their children in some Other way, and women/ Not to have existed. ]† (Euri pides 573575). Made appeals to Season's reasoning and pretends to agree e with him. She says, â€Å"Why am I set against those who have planned wisely? ‘(Euripides sees 874). She admits to having a â€Å"great lack of sense† and that her â€Å"anger was foolish†. 6 most effective lie, â€Å"we women are what we are-?perhaps a little/ Worthless† (Euripides 89890) compromises Season's opinion because she gives the impression that J assn was right and she was not.This works to her advantage since Jason believes t hat the balance between husband and wife has been restored and he Jason suspects nothing of her plot to ruin him. In Media's soliloquy, she plans Season's ultimate suffers Eng because she will not submit to the rules of a patriarchal Greek society. Let no one think me a weak one, filibustered, A statehood, but rather just the opposite, One who can hurt my enemies and help my friends; For the lives Of such persons are most remembered. Euripides 80781 0) Men are the ones who generally strive to be remembered, which is why they t aka part in battle.By displaying such a trait in a woman, Euripides emphasizes the import once of following one's stereotype because of the consequences Made faces. Made is not the only character who defies the Greek norm; King Croon and Jason abandon their masculine qualities as well. In the plays beginning, King Croon approaches Made with an unshakeable resolve to send her into exile. Origin ally, he displays his masculinity by refusing to listen to any of Media's protests. This q laity ritually plummets when he tells Made he is â€Å"afraid that [Made] may injury e [his] daughter' (Euripides 283).Made appeals to the Kings love for his daughter a ND claims that she needs a day to find â€Å"support for [her] children† (Euripides 342) and as KS the king to â€Å"pity' them. Even though Croon â€Å"prefer[s] to earn [her] hatred now/ Than to be softhearted and afterward regret it' (Euripides 29 0291 ), he allows Made to re main in 7 Corinth for a day since he believes that she â€Å"can do none of the things [he] fee arts]† (Euripides 356). The Corinthian king enters Media's household as a man With a full aquiline character but leaves as a lesser man because Made manipulates him.Jason in hopes of advancing his station through marriage, provokes Media's a anger and fuels her revenge. To the audience, he presents himself as aloof especially w hen he tells Made, â€Å"in so far as you helped me, you did well enough. / But on this question of saving me, I can prove/ You have certainly got from me more than you gave† (Euripides 533535). He tries to defend his actions; â€Å"confident in his tongue's power to ad Ron evil† (Euripides 582), Jason uses irrelevant reasons such as living amongst the civilize deed, allowing Made fame and honor, in order to justify the kingdom and family s he gave up for him.Season's selfishness and whiny justifications of his acti ons, make him a weak and apathetic character. This figure is inconsistent to the previous image of a hero, illustrating that by straying from his stereotype and Jason pays the price, with a Grecian man's most precious treasure: his sons. Euripides affirms that an imbalance o masculinity and femininity within a person, reflects on their society, denying it s proper function. Is a powerful text, full of characters that defy their stereotype in society. Euripides uses the characters of as tools to reinforce stereotypes.The author applies masculinity to Made, this is seen in contrast to † Diary Of A creek Housewife† and â€Å"Women† by Simonizes, where Made abandons her feminine e side unlike the housewife and proves Simonizes wrong since she is a blend of dif e rent women rather than only one type. Because of Media's personality imbalance, 8 affects the behavior of Jason and King Croon, who become ruled by her insist dead of vice versa. Euripides gives Made a masculi ne side in order to prove his idea t hat challenging one's stereotype leads to dire consequences.